Art direction and design for complete omni-channel campaign launch and brand shop identity | SPRING 2024
CONCEPT DESIGN/ART DIRECTION
Design/Typography Inspiration Swipe
Photo Art Direction & Design Application
Concept Ephemera & Design Application
Logo & Type Lockup Sketches
PAID EXPERIENCE
Paid Meta Story & Carousel
SITE/APP EXPERIENCE
Desktop/Mobile Shop Landing Page Experience
Shop Category Page Header
Sub-Category App Experience
IN-STORE EXPERIENCE
Front of Store Shop Experience
Medium Hanging Sign
C-Channel Box Store Sign
Large Sign
Shoppable Fitting Room Mirror Cling
PHOTOSHOOT EPHEMERA DESIGN
Pink Champagne Bottles Photo Prop
Invitation Photo Props
Napkin Photo Prop
Mock
Matchbox Ephemera
Mock
VP Creative Director: Joanna Ewing
Creative Director: John R Mclean
Photo Creative Director: Lauren Rourke
Creative Manager: Stephen Clough
Senior Art Director: Katie English
Designer: Sydney Kozloski
Copy Art Director: Abigail Gerber
Copywriter: Kirsten Schwartzel
Video Editor: Xavier McAllister