Bedding by Fabric
To give the page a complete refresh and replace the outdated experience, I was tasked with creating a custom, net-new Bedding by Fabric landing page that balances rich educational storytelling with a seamless shopping experience. Through my design process, I started with pulling competitive swipe and moving through sketching and wireframing—I developed a solution to help customers easily find the ideal fabric with design features like a temperature meter incorporated directly into the visual navigation alongside quick-reference attributes like "Cool," "Crisp," and "Breathable" —to help customers easily compare fabrications and discover their ideal bedding. Check out the live page here
Inspo, Competitors & Wireframing
Where We Started
Initial Mockups
Desktop Visual Nav Explorations
Mobile Visual Nav Explorations
Final Designs
