"THE BIG SALE" DESIGN CONCEPT | SUMMER 2023
To celebrate peak heat, we’re bringing back our hottest sale of the season—and making it an annual event. We’ll highlight seasonally relevant categories, making it clear that parents should stock up on stuff for their kids now —plus, size up on fits for next season. Because it’s that good of a sale.
Concept Moodboard
Concept to Design Application
Animated Paid Story & Homepage Takeover
Front of Store Sign & Email
VP Creative Director: Joanna Ewing
Creative Director: John R Mclean
Photo Creative Director: Lauren Rourke
Creative Manager: Stephen Clough
Senior Art Director: Katie English
Designer: Sydney Kozloski
Creative Director: Jean Candido
Copy Art Director: Abigail Gerber
Copywriter: Kirsten Schwartzel